Brandon Oaks breaks ground on Pine Ridge apartment homes

Construction of Pine Ridge, a new 12-unit cottage-apartment hybrid on the campus of Brandon Oaks LifeCare Community, was officially commemorated with a ceremonial groundbreaking on Thursday, December 3, 2015 at 10:00AM.

Pine Ridge will be an addition to the existing Pines neighborhood, built in 2010. Similarly, Pine Ridge will feature improved insulation, water-saving plumbing and energy efficient HVAC, lighting and appliances. The twelve luxury apartment homes will range in size from 1,500 to 1,700 square feet. Other features include underground parking, three-season porches and patios, a community room and gym. All of these features are in addition to the inclusive amenities and award-winning healthcare available to all Brandon Oaks residents. This project has a positive impact on the local economy due to Brandon Oaks’ commitment to utilizing local architects, construction companies and purchasing materials from other local businesses. Roanoke-based architecture firm, SFCS and Lionberger Construction Company were selected to spearhead the project.

Marketing for Pine Ridge began earlier this year to gauge interest for the potential new building. Within the first few meetings, multiple people placed deposits on what will become Pine Ridge. Currently, 8 of the 12 available units are reserved. “The Pine Ridge expansion has had such excitement surrounding it since we first announced the plans to build, and we are simply thrilled for those who have already reserved their new residences. Some of the key deciding factors for these future residents included the personalization of their new home prior to construction, the beautiful and peaceful setting of Pine Ridge, as well as the security and peace of mind that the Brandon Oaks lifestyle offers,” stated Mary Whelchel, Director of Sales and Marketing for Brandon Oaks.

Brandon Oaks has seen tremendous growth in the past five years: the construction of Pine Crest in 2010, the opening of the state-of-the-art rehabilitation expansion – the John P. Fishwick Center – in 2014 and the groundbreaking of Pine Ridge this year. In 2016, Brandon Oaks will expand its service offerings to include home healthcare and home care to the greater Roanoke community. Brandon Oaks Executive Director, Joe Hoff commented, “As a well respected provider of senior living and healthcare, it is our duty to provide the best quality living accommodations for our current and future residents”. Hoff added, “Our growth over the past 5 years is proof of our commitment to constant improvement and innovative approaches to senior living”.

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From left to right: Charles Downs, Jr. of Virginia Lutheran Homes’ Board of Trustees; Sam Lionberger, III of Lionberger Construction; Heather Neff, President and CEO of Virginia Lutheran Homes; Chris Morrill, City Manager of Roanoke; Joe Hoff, Executive Director of Brandon Oaks; Joyce Waugh, Roanoke Regional Chamber of Commerce; Senator John Edwards; Pastor Dave Skole of Virginia Lutheran Homes’ Board of Trustees